1stTechGuide

Category - MarTech

MarTech

The Evolving E-Commerce Consumer Journey

The days of a consistent and reliable “search, click, buy” process are long gone. In its place is often a complicated web of deliberate steps, each one inching your target consumer closer to the “buy now” button over the course of many...

The Commerce Marketer’s Guide To...

From browsing to carting to checkout to post-purchase, optimizing your business at every stage of the journey is critical to increasing your conversion rates, and ultimately, your profitability. If the path is too difficult to navigate or not...

Break Through the Hype: Uncover the Reality...

Does the rise of artificial intelligence (AI) and related technologies signal a sea change in commerce marketing? In a word, yes. This white paper takes a closer look at these techniques and how they can boost your marketing efforts and...

Ecommerce Platform Benchmark: What Commerce...

Gradual shifts are beginning to emerge in the ecommerce platform landscape. Our third annual survey of commerce marketers found that concerns over website functionality have diminished, while the hunt for solutions to increase customer loyalty...

The Essentials of Turning Abandoned Carts...

More than 80% of customers abandon their carts, resulting in $18 billion in lost revenue every year. Simply put, retailers who lack a strong, comprehensive cart recovery program are leaving revenue behind. This paper will help you take action...

4 Steps To Convert Online Window-Shopper

More than 95% of visitors leave your website without making a purchase. Many retailers are reluctant to use browse recovery emails because they think it will increase unsubscribe rates, even though research shows the tactic can boost revenue...