1stTechGuide

Category - MarTech

MarTech

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5 Ways to Improve Outbound Sales Performance

How would you define your sales prospecting approach? Many sales professionals swear by the traditional, grind it out, numbers-based approach. This is where you pitch, pitch, pitch, and then pitch some more. After all, if you talk to enough...

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Disruption Deluge: How Tomorrow’s Leaders...

From established market leaders, to fast-growth startups, the impact of digital disruption is being felt at all levels of the business world. But what do we mean when we talk about digital disruption? The pace of change accelerates over time...

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Unraveling The Social Technology Web

B2C marketers struggle with today’s web of social media marketing technologies. The complexity of options, along with use cases that don’t always line up to technology capabilities, adds to the struggle. This report helps marketers prepare...

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Data is the Secret Ingredient for Social...

In six easy steps, this eBook will show you how to maximize engagement and reach with a data-driven approach and guidance on how to select the right social marketing tool. Data is the game changer to social marketing strategies. With a...

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The Social Marketing Paradox: Why Brands...

Brands are still chasing the promise of social media. For the past decade companies have hoped social media would give them a new way to connect with their customers. Today, brands pursuing that promise focus almost exclusively on big social...

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Are You Ready to be a Tech-Savvy CFO?

Your business is changing. Your market is changing. Even the macro-economy is changing. The question is: Are you changing? For today’s finance leaders, adapting to this new environment is no longer optional. In many instances, the tools...