Lead Follow-Up : 2017 Sales Effectiveness Report


For this third annual Sales Effectiveness report, we take a first-hand look into how companies engage their leads, and contrast these results with their performance in previous years. We also compare best-practices research with real-world execution to identify patterns of successful lead engagement.

Conversica commissioned independent researchers to secret shop 866 companies and evaluate their lead response efforts, using four key elements of lead engagement as metrics for success.

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